On December 29, 2021, at Dubai Expo — Ms. Le Hoang Diep Thao, CEO of TNI KING COFFEE, introduced an inspirational business book named The Queen of King Coffee at Expo 2020 Dubai. This is seen as part of Vietnam’s efforts to strengthen and sustain its business ties with the Middle East.

Ms. Thao, one of Vietnam’s most powerful women, has written her autobiography for the first time, detailing her incredible life and entrepreneurial path as the person who set the groundwork for a dramatic transformation. The coffee industry underwent a transformation, and the brand “King of Coffee” was born. The book chronicles the rise of a number one brand that grew from a single fiber coffee shop in the late 1990s to become a coffee capital specializing in the export of high-quality Robusta coffee from Vietnam to more than 190 nations around the world over several decades.

Ms. Thao’s expertise and practical business management as the founder and CEO of TNI King Coffee are detailed in the book The Queen of King Coffee, which serves as an inspiration to all women and entrepreneurs. Young individuals aspire to run a successful company.

The Queen of King Coffee is available on Amazon for pre-order at

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